2012 will be remembered as the year businesses officially took the social media plunge, embracing Twitter, Facebook and other networks as an integral part of strategy. In 2013, these companies can look forward to expanded returns on their investment, as social technologies improve and functionality extends beyond just marketing and community building.
Mobile Internet use in the US is set to overtake wired use by 2015 – but this shift is happening even faster for social media. Facebook has already acknowledged that growth on mobile outstrips growth on PC’s. PC sales are down from the previous year for the first time in about 11 years, we will continue to consume more content on mobile devices, including smartphones and tablet . Mobile commerce is expected to reach 10 billion dollars in 2012 and 31 billion by 2016. It’s time to start an new start-up on this area.
In July 2012 only 38% of US mobile subscribers accessed social networking site on their devices. On the other hand Facebook hit 488 million mobile users earlier this year globally. This means that in some countries mobile social networking is in the range of 80%. In a few years you will always be connected with social media, no matter where you are!
More and more businesses are integrating their social media into their websites. They are no longer just putting a like or fan us icon on the website. In 2013 Social Media will influence more sales. Social media integration will allow customers to get real user opinions before making purchase decisions. People depend on peer opinion to make buying decisions.
Visual will be very important in 2013 if you post something with video, you will likely attract three times views than plain text post. As a result, expect more photos and video to be better integrated into everything you read online.
Each year the pace of social change accelerates, and 2013 will be no different. One thing that is certain is that social media will prove an increasingly central business tool, as companies find new and better ways to turn their social investment into bottom-line results.
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