L.L. Bean Grand Opening Celebration This Weekend

The Freehold Raceway Mall will welcome its newest and one of its largest tenants this weekend when the L.L. Bean store opens its doors.

Located in the former Border’s Books location the outdoor company has three days of festivities planned starting on Friday and running through Sunday and senior vice president and general manager of retail Ken Kacere said the company is excited to open its newest location. “The Monmouth County area has a terrific array of outdoor recreational opportunities. Having one of our retail stores here will give our customers the chance to be outfitted in the very best, most appropriate gear and apparel for their adventures.”

The fun starts Friday when the doors open at 9 a.m. and the first 200 customers through the doors will receive gift cards to the store worth up to $500.

On Saturday there will be a kayak package giveaway to five customers worth up to $500 and on Sunday the first 100 customers will be eligible for a Boat and Tote Giveaway. A display case filled with boots has also been set up in the store and customers throughout the weekend will have a chance to guess the number of boots for a family prize pack.

Along with the contests and giveaways there will also be courses offered throughout the weekend on topics including kayaking and stand-up paddleboarding. There will also be demonstrations and clinics on things like tying flies, camping, navigation and knot tying among others.

The weekend will also include an exhibit of birds of prey and people at the store will have the chance to have their picture taken with the Bootmobile. Designed to resemble one of the company’s iconic boots the Bootmobile is 13 feet high, 20 feet long and would qualify as a size 747 shoe.