Business & Tech

Robyn's Sweet Boutique Gives Manalapan a Sugar Rush

Robyn Stern brings her chocolate creations to Manalapan Township.

Manalapan Township just got a little bit sweeter with the opening of Robyn’s Sweet Boutique, a new retail store specializing in homemade chocolate goodies and candy.

Located within the Galleria Shopping Center on Route 9 North, Robyn’s Sweet Boutique offers more than just the owner’s signature hand-dipped chocolate covered pretzels. All chocolate confections are made on the premises and are original creations of Robyn Stern, the owner of the store. Several of her imaginative creations include a cinnamon sugar pretzels and a peanut butter truffle crunch.

Stern, who has been in business for 22 years, was previously selling her confections wholesale from a location in Morganville on Amboy Road, and recently decided to create a retail establishment in Manalapan. Stern also previously owned a gift basket business called Elegant Edibles on Route 9 in Marlboro where she began selling her legendary chocolate-covered pretzels.

While her educational background is in fashion design, Stern started out selling chocolate chip cookies in her grandmother’s gift shop and her love for baking and chocolate has continued since then.

Stern definitely works her magic with chocolate by making truffles, chocolate covered oreos, chocolate covered potato chips, chocolate covered graham crackers, chocolate covered homemade marshmallows, and more.

“The joke around here is that if you stand still you get dipped in chocolate,” Stern quipped.

The chocolate delicacies are sold by the pound and are also pre-packaged for sale in the store. Stern prides herself on “fun and fancy confections” meaning that she can put together specialty chocolates for a black-tie affair or a children’s first birthday, including party favors.

Just because what you’re looking for is not in the store, does not mean that Stern cannot create it as her motto is, “if I can do it, I’ll do it.” She experiments with different recipes and her “menu” of chocolates and chocolate-covered treats changes often.

Chocolate is not the only sweet treat, however, as Robyn’s Sweet Boutique sells other candy including Jelly Belly Jelly Beans, Whirly Pop lollipops, and cotton candy. She said her ultimate goal is to bring the Dylan’s Candy Bar of New York into central New Jersey.

Her passion is not just about making sweet delicacies, but about sharing them with others. Four years ago, Stern began offering candy making and decorating parties, which she is continuing at her new location. All of the parties take place within a party room that is separated from the retail section of the store.

Birthday parties are offered at any age. Children between the ages of three and six get to enjoy a Little Chocolatiers Party where the kids get to decorate a pre-chosen molded chocolate piece with melted milk and white chocolate and sprinkles. 

Children turning seven and older get a little more involved at their parties by creating their own candy bars. A mold is provided for each guest and they get to choose from milk, white, and dark chocolate. The kids then get to customize what goes into their candy bar by choosing from a full tray of candy which includes sour worms, sprinkles, cookie crunch, crushed oreos, and more.

During both parties children enjoy candy, pizza, and cupcakes. Also, all of the candy that is created gets packed up at the store and given out to the guests as favors.

If you don’t have a birthday coming up, Robyn’s Sweet Boutique also hosts ladies nights and BYOB adult parties where activities range from having a chocolate fountain to creating candy bars.

Just in time for Valentine’s Day, Robyn’s Sweet Boutique is offering 15 percent off the entire store. The store is also raffling off a fantasy chocolate fountain basket valued at $165 on Valentine’s Day. Customers must come in the store to register for the raffle.

For more information about Stern, her store, her goodies and her parties please call Robyn’s Sweet Boutique at 732-972- 8517 or send an email to robyn@robynssweetboutique.com.


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