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Local Voices

NEW EMBROIDME BUSINESS IS A FAMILY AFFAIR

Siblings Meld Experience to Launch New Custom Embroidery Store That Complements Manalapan Business Community

 (Manalapan, N.J.)—Sometimes the best person to go into business with is the person you grew up with. Siblings Alyssa Salter and Paul Sanders put that theory to the test when they opened their EmbroidMe store on Nov. 8. Their store joined the dynamic retail community on the Route 9 Corridor in Marlboro, Manalapan and Freehold, N.J., at 520 Route 9 North in Manalapan.

“Since we can remember, we have shopped on Route 9 and fully understand the potential to build a successful business in this highly-commercial, yet family-oriented community,” said Alyssa Salter.  “We are excited to offer our services and help organizations brand themselves and make a lasting impression on their clients with customized marketing products.”

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EmbroidMe is the world’s largest diversified promotional products franchise, helping organizations brand themselves and make an impression by customizing marketing products that feature a name, image, logo or message. The company specializes in embroidery, garment printing, custom apparel, promotional products, screen printing and personalized gifts.

Combining Sanders’ previous experience with embroidery and Salter’s extensive background in public relations and marketing, the pair is confident they can bring top-notch customer service and high-quality products to as many members of their community as possible.

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Sanders’s background in embroidery stretches over a decade. During high school and college he worked at embroidery kiosks at Freehold Mall and Monmouth Mall for six years. After he graduated, he managed the embroidery kiosk at Monmouth Mall for another five years. Sanders oversees all of the production coming from the siblings’ EmbroidMe store. Salter has 15 years of experience in public relations and marketing, and oversees all of the sales and marketing for the store.

“We have a really complementary set of skills,” Sanders said. “With the combination of my sister’s marketing background and my experiences in the embroidery business and working face-to-face with customers, we have the recipe for success and the ability to provide our clients with the highest quality of service.” 

EmbroidMe plans to reach 500 locations worldwide by the end of 2016. For more information, please visit www.embroidme.com

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