Are you Leaving Business on the Social Media Page?

           Are you Leaving Business on the Social Media  Page?

Social media is no longer about what someone had for lunch. Social media is more than just people complaining about their lousy Internet connections or their constantly crashing software applications. Social media is more than just listening to a brand’s senseless new promotion. Social media is more than just a trivial tool of the self-absorbed and treating it that way will leave you out in the cold. Social media is now a powerful communication platform and communication will always be at the heart of selling.

Selling through  the social media channels is the closest thing to being a fly on the wall in your customers, prospects and competitor’s world. Using Twitter, LinkedIn, Facebook, and other social media – supplies information that is almost impossible to obtain through traditional means. A lead today can be someone complaining on Twitter that their current vendor is driving them crazy. It can be a question in a LinkedIn group. It can be a unassuming comment on a Facebook page. Today, leads are far more than a call from a friend, a business card from an event or a chance encounter on a flight.

The phrase; “Go where you customers are.” has always been true and now it’s truer than ever. Your customers and prospects use social media. Their employees use social media. Their fans and detractors use social media, and they are ALL talking. This chatter is information. Information the best and most sophisticated sales professionals are using to find qualified leads and grow sales. The best are using social selling right now to be where their customers are.

Communication has changed selling and the way we sell for years. The phone put an end to the door-to-door sales, and cold calling was born. Now, social media is changing communication and how sales are made – yet again. Today, buyers spend far more time researching and moving through the buying process before they engage vendors. Much of the buyer’s journey leverages social media. Social selling allows sales people to engage buyers much earlier in their journey. The hottest leads now are coming from your face book , linked-in and linked groups.  By using twitter, you can see what others are saying about you and your competitor.  Join as many social media groups that are relative to you, and most important engage. 

I have both received and given many leads by just being engaged in Facebook Groups.  Don't leave money on te table.

Jackie Berman, Pearls of Wisdom Media

732 610 1567

Pearlsofwisdommedia@gmail.com

www.twitter.com/JackieBerman

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