Did you Forget to Put the FaceBook and Twitter and on your Print Marketing Material?

Marketing is based on four concepts, commonly referred to by the acronym AIDA:

A - Attention (Awareness): attract the attention of the customer.

I - Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising).

D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.

A - Action: lead customers towards taking action and/or purchasing.

Below are some suggestions for integrating traditional with social media marketing:

1.  Provide the link to your company website, as well as Facebook, Twitter or LinkedIn profiles on your business cards, posters, business stationary, brochures, and promotional material, such as coupons, cups or other give-aways and print ads

2.  Use your print ads to highlight what other customers, vendors and suppliers are saying about your business on any of the social networking sites.  This helps create a buzz about your business.

3.  Link an Offline Promotion with an Online Advantage - have the customer post the promotion they received

4.  Build Customer Engagement with Email Lists or Opt-In Cards - you can use print to promote rewards for customers who take certain call to actions [ ex, sharing your face book page or liking it.)

5. Be sure to get everyone in your company involved!!!! Every employee should be liking your business page, sharing the news posts and asking their friends to like the page

6. Cross promote your on and offline marketing.  Promote in your print ad to look for your face book or twitter special and vice versa.

Social Media is meant to ENGAGE, using it to the fullest extent is as simple as posting on your window the twitter and face book page!!!

Jackie Berman, Pearls of Wisdom Media, LLC

732 610 1567

Pearlsofwisdommedia@gmail.com

www.twitter.com/JackieBerman

www.facebook.com/pearlsofwisdommedia